Herdex Privacy Policy

Herdex is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains what information we collect, how we use it, and your rights in relation to that information when you use our website and services.

1. Information we collect

We may collect personal information that you provide directly to us, including:

• Your name and email address when you create an account or contact us
• Information you include in a listing, enquiry, or message sent through the platform
• Any account or profile details you choose to provide
• Technical information such as browser type, device information, and usage data

2. How we use your information

We use your information to:

• Provide, operate, and improve the Herdex marketplace
• Create and manage user accounts
• Publish and manage listings
• Allow buyers and sellers to connect
• Respond to enquiries, support requests, and platform issues
• Maintain platform security and help prevent misuse
• Comply with legal obligations where required

3. Legal basis for processing

Where applicable under data protection law, we process personal information because it is necessary to provide our services, because it is in our legitimate interests to run and improve Herdex, because you have given consent, or because we are required to comply with a legal obligation.

4. Sharing your information

We do not sell your personal information. Information you choose to include in a public listing may be visible to other users of the platform.

We may also share information with service providers who help us operate the website, such as hosting, database, analytics, or email providers, where reasonably necessary to run the platform.

We may disclose information where required by law, regulation, legal process, or to protect the rights, safety, and integrity of Herdex, its users, or others.

5. Data retention

We keep personal information only for as long as reasonably necessary for the purposes set out in this policy, including operating the platform, maintaining records, resolving disputes, and meeting legal or regulatory obligations.

6. Your rights

Depending on where you are located, you may have rights in relation to your personal information, including the right to request access to, correction of, or deletion of your data, and in some cases to object to or restrict certain processing.

To make a privacy-related request, please contact us using the details below.

7. Security

We take reasonable steps to protect personal information, but no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

8. Third-party services and links

Herdex may rely on third-party services to operate the platform and may contain links to external websites. We are not responsible for the privacy practices of third-party websites or services.

9. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and continued use of the platform after changes are posted indicates acceptance of the updated policy.

10. Contact

If you have any questions about this Privacy Policy or how your data is handled, please contact us at hello@herdex.co.uk.